Speaking Up for Experiences

Speaking Up for Experiences

For all the attention given to design and UX in recent years, here’s the truth: Most companies are not set up to truly deliver the kind of rich experiences we're used to getting from mediums like film or games. And speaking frankly, things like “feelings” “experiences” and “emotions” are intangible. Businesses are trained to prioritize, quantify, and measure tangible things, things that promise a clear payoff. Stephen will share his very own framework which you you can use to balance what's right for the business and what's right for the customer.

Stephen P. Anderson

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Bývalý učitel Stephen vám ukáže, jak v user experience designu aplikovat psychologii. Nástroj Mental Notes, který k tomuto účelu vymyslel a do kterého promítl roky svých zkušeností, využívají marketéři po celém světě.