Display advertising as the performance marketing tool

Jan Zdarsa

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Display advertising can be more effective in search than your campaigns are. The key to success is pretty easy - just show relevant ads to the right users at the right time. You should start with administration of your 1st party data, but also keep in mind proper usage of 3rd party data. And – you must not forget about personalized creative. Last but not the least, you will get familiar what innovations Google has brought in recent months, and how to take full advantage of these innovations in your own campaigns.