Effective Customer Segmentation

Pavel Jasek

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Online marketing should move the business up. And evaluation of the campaigns must match this movement. Surely you can´t be paid by CTR ads or sheer number of visitors arriving to the site. Shift your monitoring indicators and your entire web analytics into more important role. Get to know "the real data". Learn how to evaluate profit from your customers. Step up and and segment your customers. Pavel´s lecture will give you a clue about concrete examples and practical implementation possibilities through Google Analytics Universal. You´ll learn how to recognize which visitors won´t move your conversion. You´ll also understand the magic word "cohort" as well as the long-term effects of marketing campaigns and differences between different customer groups.