How to optimize RTB campaigns – current possibilities of the Czech market
Jiří Malý
How to optimize RTB campaigns – current possibilities of the Czech market
Jiří has been active in online marketing since 2000. He’s a co-founder of Mather Advertures, and he worked as a managing director in Neo@Ogilvy. He participated in the creation of strategies for over a hundred Internet projects, and he’s a passionate promoter of analytical tools and a systemic approach to marketing. He’s also a chairman of an SPIR performance marketing committee.
