Making Analytics Valuable

Peter O´Neill

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This British expert came to us highly recommended by several prestigious analytics events. By the way, Peter is the lead organizer of MeasureCamp, a successful “unconference” in London. He says that he likes to stick to simple principles. According to him, the aim of web analytics should be to improve performance of the company, not only to produce reports and endless tables. Among others, Peter has cooperated with ASOS, Debenhams, uSwitch, Europcar, the BBC, and Vodafone.