Prepare. Assemble. Hack. The Building Blocks of Attribution in Google Analytics
Sandra Camacho
Prepare. Assemble. Hack. The Building Blocks of Attribution in Google Analytics
Sandra has a Colombian name, American citizenship, and lives in Paris. In the French branch of Google she’s been a specialist in attribution models in web analytics since 2010. And as if this wasn’t enough, she’s also a free-lance designer. At the Festival, she will be offering her perspective (uncensored) – on the data some of you provide.
