Retargeting & Privacy: 5 Tips to stay out of (legal) trouble (EN)

Aurélie Pols

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Retargeting holds a variety of definitions, depending upon which technique is used to help your company advertise to those 98% of visitors who didn’t convert. While Analytics is about “Following the Money”, Privacy is about assuring data flows are in line with basic concepts such as Purpose, Consent, Data Controller & Data Processor. Each retargeting technique holds it’s own definitions of these Privacy framework concepts. This 15 minutes presentation sums up your elementary check-list related to retargeting & data protection in order to assure your increased ROI doesn’t get eaten by monetary fines or, worse, a bad reputation!