The Wrong and the Short of it
Tom Roach
The Wrong and the Short of it
Tom Roach
“Tom is a unique individual because he is an expert in effectiveness but uses it to help brands be more creative rather than be inhibited because of it”. That’s a quote from Colenso BBDO’s Head of Strategy, Rob Campbell and that’s saying something. With 20+ years’ experience in some of the world’s best communications agencies, Tom is one of the most awarded advertising strategists in the world, with multiple Gold IPA Effectiveness awards to his name.
